Writing Follows Formula
We're not recreating the wheel, here. Great writing follows boundaries and strangely has a mathematical purpose. A writer must know the mission of each project. For example, is this an advertising campaign for a new product? If so---it must be explained in the simplest form.
Here's another; Are we creating a selling platform for products like an online catalog? Then we must introduce each product as if it is exclusive to the brand! Whether it be a letter of correspondence or a Holiday catalog, each method follows a form.
